Eco-friendly Chilean sea bass?

Up to 15% of the so-called eco-friendly Chilean sea bass (or Patagonian toothfish) was found not to what was on the label, being either from a non-certified stock or of a completely different species: http://healthland.time.com/2011/08/22/fish-labeled-as-eco-friendly-chilean-sea-bass-may-not-be/


The Marine Stewardship Council, the eco-friendly certification body, responded that the fisheries is now being investigated:
http://www.msc.org/newsroom/news/msc-response-to-the-current-biology-article-2018genetic-detection-of-mislabeled-fish-from-a-certified-sustainable-fishery2019


There have previously been problems with the mislabelling of farmed Chilean sea bass as wild sea bass, which collects a much higher retail price: http://www.sciencedaily.com/releases/2007/07/070730173024.htm


Proper tracking is important since it enables sensible consumer choices, and provides a market for fisheries with better management and fishing practices. The Marine Stewardship Council (MSC) currently has 128 certified fisheries. Although clearly even MSC certification is not a complete guarantee of eco-friendly fish and anywhere along the supply chain things can go wrong, I would say that it is a good place to start. Inform your fish and seafood choices at http://www.msc.org/cook-eat-enjoy/fish-to-eat.